🌱 Consumers Demand Ethical and Green Fashion Choices
The fashion industry is undergoing a major transformation as sustainability becomes a top priority. More brands are shifting towards eco-friendly materials, ethical production, and circular fashion practices to reduce waste and environmental impact.
Big names like Stella McCartney and Patagonia are leading the way, while emerging startups focus on biodegradable fabrics, upcycled designs, and transparent supply chains. Consumers are also playing a key role by choosing second-hand clothing, renting outfits, and supporting brands with ethical initiatives.
👗 Key Trends in Sustainable Fashion:
✅ Recycled and biodegradable materials gaining traction.
✅ Second-hand and rental fashion growing in popularity.
✅ More brands committing to carbon-neutral production.
